Fundraising Tuesday: Will Your Donor Marry You?

I never asked my wife to marry me. I didn’t have to.

When we were ready, we both knew.

We’d met when I was in grad school and Rona was already working full time. I finished my dissertation. We moved to a different city. I started a new job, and I remained the same sweet guy she thought she knew all along.

One day, Rona said, “Everything’s going fine. Should we pick a date?” I just said “Yes.” And nine months later, we were married. Yes, a June wedding!

Your nonprofit is building a relationship with every potential donor you meet.

• A donor “goes out with” you when they get your newsletter and email. Make sure you’re charming every time.
• They “go steady” when they follow you on social media or come to your events. Make them feel special when they do.
• They “get engaged” when they donate time or money.  Your thank-you is like slipping on the engagement ring.
• When they give two or three times, they’ve said “I do.”

Now, your sweet donors may not be as eager as Rona was. You may have to go down on one knee and ask. But when the donor is ready, you should know.

Your relationship should be that strong.