Sending holiday greetings to your customers and community is a great way to let them know you’re thinking of them. But not everyone celebrates the same holidays.
Tonight, Monday evening, April 14, Jews begin celebrating Passover. Theravada Buddhists mark the New Year on April 15. Hindus observe Hanuman Jayanti the same day. Christians celebrate Holy Week from April 13 (Palm Sunday) leading up to April 20 (Easter Sunday). And Pagans look forward to Beltane on May 1.
How do you greet them all?
Ideally, you keep a record of which holiday each person on your list celebrates. Then, you send personalized email to each one. (If you’re not sure how to do that, I can help. Write me and let me know.)
If you haven’t kept those records, now would be a good time to start! In the meantime, feel free to cut and paste the second paragraph of this message into your email and social media. Add, “To all our friends who celebrate these holidays, we send our warmest greetings.”
Chag sameach to my fellow Jews, and a good and liberating holiday to everyone.