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The ABC of Social Media

January 20, 2015 by Dennis Fischman Leave a Comment

Are you just starting out with social media? Learn the ABC.

A is for Audience. You are not writing for the general public. There’s no such thing–and if there were, 99% of them aren’t the people you’re trying to reach. Identify the community you’re trying to reach, find out as much about them as you can, then tailor your social media messages to give them what they want.

B is for Blogging. Zuckerberg owns Facebook, but you own your blog. The rules won’t change, and you won’t have to start paying for what you used to get for free. Your blog establishes you as an expert in your field. It’s the key to your content marketing. And you can turn every blog post into ten posts on social media, or in your newsletter, or in the local papers.

C is for Content. Nobody has to read anything you write. Given the chance, they’ll watch cat videos instead. If you want people to look at your posts, and to look for your posts, and even to look forward to your posts, you have to give them content that serves them. It doesn’t always have to be original writing. It could be video. It could be curated from another site. What it does have to be is useful to your audience.

As the Jackson Five used to sing: ABC-Jackson 5

A B C it’s easy
It’s like counting up to 3
Sing a simple melody
That’s how easy love can be

Show your readers some love if you want them to love you in return. Start with the ABC.

Come and learn more about social media at the No Nonsense Social Media webinar tomorrow, January 21, at 2:00 p.m. Eastern. Just click on the link to register!

 

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Would Martin Luther King Use Social Media?

January 19, 2015 by Dennis Fischman Leave a Comment

Happy Martin Luther King Day to all my readers in the United States, and everywhere the legacy of nonviolent social movements is alive today.

MLK at mike

Dr. King knew how to communicate, connect

Tripp Braden writes:

 

I got into a conversation with an older friend who knew Dr. King.  He asked me how different the Civil Rights movement would have been if it happened today in such a divided country.

 

I shared that I can only imagine how Dr. King would have leveraged today’s technologies and social media to make change happen even more quickly. After all, Dr. King knew the power of connection long before the rest of us even imagined it.

 

– See more at: http://www.trippbraden.com/2015/01/19/connect-like-dr-king-jr/#sthash.zjOHFTN5.ERBdZMb7.dpuf

 

Please join Tripp and me for a webinar on No Nonsense Social Media this Wednesday at 2:00 p.m. EST. We may not all be powerful orators like Dr. King, but we can all follow his example and build relationships that contribute to a better society. Sign up today!

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Your Most Urgent Questions about Social Media-Answered Jan. 21

January 15, 2015 by Dennis Fischman Leave a Comment

"How can we use social media better?"

“How can we use social media better?”

Here’s a question I often hear as a communications consultant. Is it a question you’d ask? Would you like to hear the answer?

“My nonprofit organization is on Facebook and Twitter and even Instagram, but we don’t really know why. Everybody’s doing it, I guess. But what can we get out of it?”

If that sounds like your organization, then you should sign up for a free webinar: No Nonsense Social Media. Tripp Braden and I will be hosting it next Wednesday, January 21, at 2:00 EST.

Here are some of the things I know already we’ll be discussing:
1. What nonprofits most frequently ask me about social media
2. The big question you should be asking yourself instead
3. Why your supporters spend time on social media
4. Are you cuter than a cat video? Are your supporters as loyal as a dog?
5. The unique advantage that lets community-based nonprofits rock social media

Tripp will also ask me some questions of his own, and I’m looking forward to hearing those.

But some of the most important things we’ll be talking about during the No Nonsense Social Media webinar will be a surprise to me. That’s because we’ll be leaving plenty of time for your questions.

We know the challenge nonprofits face when trying to use social media. Let’s face it, you didn’t start working for a cause because you wanted to learn about social media. Your mission is what matters to you.

It matters to Tripp and me, too. Tripp is an executive coach who has works with many foundations, nonprofits, corporate foundations, and privately held businesses to create their best funding strategies for special projects and annual fund development. His corporate partners give in excess of a billion dollars per year to support philanthropic work around the globe.

He is actively involved in using social media to build stronger, more engaged communities. Tripp is actively involved in helping entrepreneurs decide what causes they can get more involved with upon retirement and before. He currently hosts two online journals that have over 132,000 leaders in their communities.

I worked as a senior manager at an anti-poverty agency for nine years. Through my practice at Communicate! Consulting, I dream of putting great communications within reach of every nonprofit organization. Communications is the “easy button” you can press for visibility, volunteer and Board recruitment, and fundraising. That includes social media, and I want you to know how to make those media your own.

You will get the chance to ask your most pressing questions about social media and get thoughtful, informed answers from people who understand the nonprofit sector. Just take a moment right now and sign up for the No Nonsense Social Media webinar.

Talk to you there!

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