Communicate!

Helping you win loyal friends through your communications

Navigation Bar

  • About
  • Services
  • What Clients Say
  • Contact
You are here: Home / Nonprofit / TY Thursday: The Ideal Thank-You Letter Went Out Today

TY Thursday: The Ideal Thank-You Letter Went Out Today

December 1, 2016 by Dennis Fischman Leave a Comment

I have seen the ideal appeal letter.  I haven’t yet seen the ideal thank-you letter.  But it went out today.  Did you send it?

Thanks in many languages

Write the ideal thank-you letter

If you wrote the ideal thank-you letter, you:

  • Called me by name.
  • Confirmed how much I gave you.
  • Told me how my gift would make a difference.
  • Illustrated my impact with a story.  (Not the one you told me to persuade me to give.  Another story.  You have more than one, right?)
  • Included a photo or image to make my impact real.
  • Told me about how else I can help: by volunteering, or liking you on Facebook, or spreading the word to my friends.
  • Signed it by hand, and wrote something just for me.

Most important: it’s the ideal thank-you letter because it went out today. 

The sooner you acknowledge my gift, the more likely I am to remember it, and give again. Within 24 hours of your receiving my check is ideal.  Within a week is acceptable.  But no matter how long it’s been, don’t put it off any longer.  Send that letter today.

Share this:

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Pocket (Opens in new window) Pocket
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Pinterest (Opens in new window) Pinterest
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to print (Opens in new window) Print

Related

Filed Under: Nonprofit, Fundraising Tagged With: Ann Green, donor name, TYThursday

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Yes, I’d like weekly email from Communicate!

Get more advice

Yes! Please send me tips from Communicate! Consulting.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Copyright © 2025 · The 411 Pro Theme on Genesis Framework · WordPress · Log in