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TY Thursday: Nonprofits, I’m Grateful to YOU

May 5, 2016 by Dennis Fischman Leave a Comment

My regular readers (whom I appreciate!) will know that on Thursdays, I’ve been giving advice to nonprofits on how to express their “attitude of gratitude” to their donors. Thank-yous can go far beyond a letter. They can include videos, gifts, and even acts of kindness that make the donor feel you are truly grateful and truly friends.

You can see all those TY Thursday posts by clicking on the link.

Today, I’d like to turn it around. Instead of advising you on how to thank your donors, I want to send you my thanks.

I’m Grateful to You, Nonprofits

Thank you to the nonprofits that help my neighbors meet basic human needs.

Thank you to the nonprofits that help people worldwide appreciate art and literature.

Thank you to the nonprofits that give free legal advice to people in a jam.

Thank you to the nonprofits that work to change policy so people won’t need legal advice so often.

Thank you to the grassroots groups that are mainly friends and neighbors with a 501(c)(3).

Thank you to the huge corporations with big budgets and complex organizational structures who don’t forget that they’re there on a mission.

Thank you to the nonprofit organizations (called synagogues) that gave me my Jewish education, a place to worship in community, and a way to continue the 4,000-year-old tradition that has shaped my life.

Thank you to the nonprofit organizations (called universities) that changed the way I think and taught me life lessons, inside and outside the classroom.

To the people who spend their days working hard for these agencies, way beyond what nonprofits can ever afford to pay them to do, thanks!

To the people who spend their evenings and weekends volunteering for these agencies, whether they lick envelopes, serve meals, or serve on the Board, thanks!

To the receptionists, the face of each organization…

the frontline staff, who see the faces of the people they serve…

the interns passing through, who may remember their time there life long…

the Executive Directors, carrying too much weight on their own shoulders…

and especially, to the fundraisers and communicators who make sure that donors hear about the great difference the work of your organization makes (as I did), and become grateful (as I have), so they continue to support you with their creativity, time, and money…THANK YOU.

It’s your job to thank the donors, and I will keep on sending you tips on how to do it well. But once in a while, you deserve some appreciation too. And you’re welcome.

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This May, Think of December Donors

May 3, 2016 by Dennis Fischman Leave a Comment

June-December

Prepare in May for a happy December

If you’re like most nonprofits, you get 30-40% of your annual donations in the month of December.

And if you’re like most nonprofits, your donors want a lot more from you…if you want them to renew their gifts.

 

Here’s what you can do this May to ensure a happy December:

Prepare to write the best appeal letter of your life. How?

  • Fix your database so you can send an individualized letter to each donor: calling her by name and showing you remember her previous donation.
  • Gather emotionally compelling stories.
  • Take photos that tell a story, too.

If you prepare in May, you’ll write a great appeal this fall…and you’ll see the results in December.

Go beyond the thank-you letter. Show the donor how he is making a difference with a one-week impact report. If you seal the deal with the donor as soon as he gives, you’ll be on his donation list in December.

Make it personal. A Northeastern University student called my friend Amy to thank her for her gift. Then the University sent an email from that student to Amy, telling her the student’s story–and explaining how her gift had made the student’s education possible.

Find the right ambassador to speak from the heart. Your donors will thank you for letting them hear that personal story. And they will remember in December.

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TY Thursday: The Love You Save May Be Your Donors

April 28, 2016 by Dennis Fischman Leave a Comment

leavingWhen a donor stops giving, it’s like a lover walking out the door.

They didn’t just wake up one day and decide to leave. Their reasons have been piling up, little by little, over time, until they just couldn’t stay any longer.

What are the reasons that donors say goodbye? Jay Love lists five:

1. Thought the charity did not need them 5%
2. No information on how monies were used 8%
3. No memory of supporting 9%
4. Never thanked for donating     13%
5. Poor service or communication     18%

Poor communication kills marriages. If your donors are saying, “You never listen to me and we hardly talk except what you want money,” they are going to file for divorce.

Get some help with your communications now. This marriage can be saved.

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