Your nonprofit organization does great work. You’d like more people to know about it. So you squeeze time for writing newsletters, sending email, and posting to social media into your schedule.

And still, people don’t know what you do.

You realize you need outside help…but there’s a problem. How are you going to pay for the help you need?

Nonprofits often operate with restricted funds. The grant you received to offer concerts to schoolchildren, or feed elders, won’t pay for your consultant. You know you need to spend the money to make more money, but where do you get the money to invest in the first place?

Where there’s a will, there’s a way. Four ways, in fact.

Here are four approaches you can take to find money without strings attached, money you can invest in the future of your organization.

Each of them is something you can do, even if you’re a small nonprofit. And none of them will break the bank.

Ask a donor.

Most people give to your organization to produce immediate results. A few of your supporters understand that better communications now means a stronger organization later. Find a major donor like that, and ask him or her to give you the seed money you need.

Write a proposal.

Communications is “capacity building.” Foundations will give grants if you show them what difference your improved communications will make. Businesses will also invest if you make a strong case.

Do some crowdfunding.

Zach Brown raised $55,000 online by making potato salad.. How about you? Be very human and a little bit funny, and you just might get enough small gifts to pay your consultant.

Build it into the budget.

Communications are just as important as staff training and other items you budget for every year. It will be a lot easier to pay for help if you’re planning for it.

When you have the money in hand, here are seven tips on what to look for when you’re hiring a communications consultant. And I’d love to talk with you about your project. Drop me a line at [email protected]: maybe we can work together!