Every day this week, I’m invited to a gala, an annual meeting, or some other nonprofit event. Is one of them yours?
Congratulations on getting it scheduled. That’s a lot of work in itself.
Even more congratulations if it’s over!
But is it really worth all that time and work to produce an event for just one day?
What if you could make your Spring event produce results for your nonprofit all year long?
Here are some tips on what to do next.
- Post about it on social media..If you didn’t take photos or videos this time, ask your supporters who did, and share theirs!
- Thank your donors. Everyone who came? Maybe. But everyone who gave more than the price of admission? Defiinitely.
- Keep on thanking them. Here are 20 ways you can show gratitude all year.
- Get to know your donors.
- Communicate with each segment of donors as they’d like to be communicated with: on the platform they prefer, on the topic that matters to them.
If that sounds like a lot of effort, here’s a tip on how to make it easier.
Don’t schedule any extra events this year! In fact, consider cutting one that under-performs.
Don’t just take it from me. Listen to Joan Garry:
“Special events are great, but they should only make up a relatively small percentage of your overall income.”
Were you planning on adding an event this year? Don’t! Put the time into thanking, informing, and serving your donors instead. It will be fun and profitable.
Thanks for inviting me to that party. Now, send me a great newsletter. (And if you need help producing it, Communicate! Consulting can help.)
Leave a Reply