What doesn’t work is myth-busting, debunking, or refuting false statements. Resist the temptation! By repeating the falsehoods, even to expose them, you just ingrain them deeper into people’s minds.
What does work:
- Spread your own narrative, without referring to theirs.
- Structure it as a story, with a hero encountering a challenge and overcoming it. If possible, invite your audience to be the hero.
- Repeat. Repeat. Repeat.
- Use social proof. Show that many people familiar to your audience share your point of view.