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How to Go on Vacation

December 21, 2015 by Dennis Fischman Leave a Comment

You’re responsible for all the accounts: Facebook, Twitter, Instagram, YouTube, the works.  You post–and just as important, you listen–on every platform.

You do it for your clients. You do it for yourself.

How do you go on vacation?

You could be lucky and have a partner, or staff, to pick up the slack.

You could be super-organized and have all your posts set up in advance.  (But then what do you do when they bomb the Boston Marathon and you’re still tweeting cat videos?)

You could go radio silent.  Will you still have a job (or a business) when you come back?

Whatever you choose, let people know about it in advance.  Say, “For the next two weeks, my partner Pamela will get to read and respond to what you post.  You will love her. See you when I get back!”

Or, “I’m taking a vow of internet silence for the next two weeks. It’s good for the soul.”

You deserve that vacation, so take it and do not look back.  Just let us know.  We’ll miss you…and look forward to your return.

 

 

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Social Media for Nonprofits: How Do I Keep Up?

August 3, 2015 by Dennis Fischman 5 Comments

You’re an organization that promotes the social good.  You’re on social media.  Why doesn’t it feel social?

drinking out of a fire hose

This is not what you want to do on social media!

Probably because you’re trying so hard to keep up.  Following other people on social media is proverbially like “drinking out of a fire hose.”  Feeding your followers’ hunger for content is like running a short-order kitchen.

When do you sit down and actually talk?

Automate Tasks, So You Can Be More Personal

You want to use social media to a) get to know your supporters and b) have them get to know and love you better.  That takes a personal touch.

Paradoxically, the way to get personal is to automate more tasks.  Think of it this way: you have only so much time, right?  How would you rather spend that time: scheduling posts (which is something a machine can do), or having a real conversation with someone who’s interested in your group?

Social Media Tasks to Automate

There are certain social media tasks that lend themselves easily to automation.  Adam Stetzer, President & Co-Founder of HubShout, lists a few do’s and don’ts.  DO:

  • Automatically share every blog post to multiple social media platforms.
  • Use software to schedule posts so your feeds look alive when you are asleep.
  • Find strong sources of specific content about your mission that your audience will enjoy, that you won’t have to create.

Don’t Automate These Social Media Tasks

  • Highly-customized content that complements the news about your issues mentioned above, but shows the personality and human-side of the organization.
  • “Thank you’s”: When a human reaches out to you, find a way to build the contact into a relationship with a highly customized (i.e., human) response.
  • Refollows: Don’t follow every follower. Many are machines and bring no value.
  • Retweets: Automation will reduce the quality of social media presence.

Will you put these tips to use in 2015?

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The Top 10 Things to Know When You’re Starting Social Media

March 16, 2015 by Dennis Fischman Leave a Comment

Are you or your organization just beginning to use social media?  It’s a little like being a new driver. “Keep your eyes on the road. Keep your eyes on the rearview mirror. Watch out for pedestrians. Watch out for signs.”

There are so many things to learn and to keep track of. How do you tell which are important for you?

Fear not! I’d like to share with you the top ten things you need to know when you’re putting your social media in gear and hitting the road.

1. What to do before you start social media. https://dennisfischman.com/ten-reasons-your-nonprofit-should-not-be-on-facebook/

2. Why you should listen first, post later. https://dennisfischman.com/listen-up-if-you-want-to-succeed-on-social-media/

3. Who sees what you post. https://dennisfischman.com/who-actually-sees-what-you-post-on-social-media/

4. How to make sure your social media actually speaks for you. https://dennisfischman.com/write-a-social-media-policy-that-works/

5. Where you start. https://dennisfischman.com/social-media-starting-small/

6. Which social media you should use. https://dennisfischman.com/what-social-media-should-i-use-the-answer/

7. How many social media you should use. https://dennisfischman.com/the-magic-formula-for-choosing-social-media/

8. How to find the time to post. https://dennisfischman.com/social-media-how-do-i-find-the-time-2/

9. What to automate and what to keep personal. https://dennisfischman.com/social-media-for-nonprofits-how-do-i-keep-up/

10. What else you’ll want to learn as time goes by. https://dennisfischman.com/congratulations-youre-our-new-social-media-expert/

What are YOU doing new this spring? I’d love to know! Drop me a line at denn[email protected] or give me a quick call at and tell me about it!

Dennis

 

 

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