Are you cooking at home a lot more at home since the pandemic began? I know I have been. I’ve been doing some basic recipes that are not a lot of work, but both tasty and filling, like this beer bread.
And I’ve also been taking ingredients I had on the shelf and in the freezer and combining them in new ways. Dried chickpeas and frozen spinach = chana masala.
Right now, your nonprofit should be home- cooking its fundraising.
Now is not the time for anything fancy. Go to the basics: the stuff you didn’t have time to do before the pandemic but that are on every nonprofit’s shelf.
- Call your donors.
- Write posts for your blog.
- Update your website.
- Listen to conversations on social media, and when you can add s0mething, chime in.
Those are your “beer bread” recipes. You know how to do them, and it’s been way too long since you baked them fresh.
Combine your ingredients in different ways.
- You already have a database. Put together segments of supporters who care about the same thing, and write to them about what they care about.
- You already have stories. Re-purpose the same content and use it ten different ways.
- You already have ways donors can give online. Add ways they can give monthly, on the same site.
Those are your “chana masala” recipes. They look different from what you have been doing before, but they use the same ingredients you already have on hand.
Serve up some beer bread one day, some chana masala another day, and pretty soon your donors will be talking up your organization to their friends! Because let’s face it, nothing tastes as good as somebody else’s home cooking.
P.S. If you want some tips for tasty fundraising–or the recipes for these two dishes!–email me at [email protected].
The No-Nonsense Nonprofit Guide to Social Media: How You Can Start Small, Win Loyal Friends, and Raise Funds Online and Off 