You, the reader, are the one who’s put Communicate! on many lists of best nonprofit blogs. Thank you! Here are your choices for the top ten posts of 2018.
You have a donor in your database and you don’t know their gender. When you send them mail, what do you call them?
How Nonprofits Use (and Don’t Use) Photos (and how you can do better)
Surprising but true: without a good postscript, your donors may not even read your nonprofit’s appeal letter.
There are some things that friends have to know about their friends.
When you’re sending an appeal letter to a donor, you want them to take the time to read it. Your biggest enemy? The recycling bin. Your biggest ally (once they open the envelope)? The salutation.
There are things you can do now to make the donor pick that envelope out of the pile, read your letter, and donate online (or send in a check). One of them is to follow up your fundraising letter with email.
That depends on what your donors prefer–and how well you can write an appeal letter that puts your donors front and center.
Send a different letter to previous donors than people you’re asking to give for the first time…
What will really help your organization cultivate that person as a volunteer and donor is the questions you ask about them.
“Instead of wondering how to cultivate a new prospect or follow-up from a stewardship event, you will have a system in place that you can use, with materials and scripts already prepared in advance.” (guest post by Joe Garecht)