What did you discuss around the dinner table this Thanksgiving? Yes, in 2020 it had to be a Zoom dinner table, but some of the difficult issues that divide your family members might have cropped up anyway.
How did you discuss those issues? Did you use the mute button to shut up people you didn’t want to hear? Or did you sigh and wish you knew how to say something constructive back to them?
Now, suppose a nonprofit organization you had previously given a donation gave you great advice on what to say at that table. I know I would be grateful for that advice. When I was thinking about donations again at the end of the year, I would remember it. And your donors would, too–if you were that helpful organization.
A guide on how to discuss immigration
RAICES always does a great job thanking donors, as we have seen before on this blog. My friend, nonprofit veteran Joan Hill, shared a thank-you letter that RAICES sent to her. It included this paragraph:
But the holidays can still bring up uncomfortable conversations that can be more challenging than usual this year. Many of us may be confronted with speaking up on behalf of those who continue fighting for their safety, like many in our immigrant communities.
We would like to support you in discussing issues close to your heart, like immigrant rights. Included in our thanks to you, we would like to share our Family Guide and an invitation to browse the RAICES Immigration and the Arts page highlighting the intersection between artistic expression and political action. Let this guide open the minds and hearts of conversations stuck in political rhetoric instead of the human impact.
The Family Guide is an easy download. Any donor who clicked on the link would find suggestions on how to discuss immigration issues with family members of all ages and all opinions.
That’s how RAICES is “giving back” to its donors–and at the same time, making them feel more grateful to RAICES. They’re rewarding generosity and creating loyalty at the same time.
What can your nonprofit do to help donors discuss the important issues that are the reason they gave to you in the first place? Whatever you can do, it will make them more likely to give again.