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When Should You Pursue Nonprofit Leadership Development?

July 12, 2021 by Dennis Fischman Leave a Comment

A guest post by Susan Tomlinson Schmidt of the Nonprofit Leadership Alliance

If you’re asking yourself when you should pursue nonprofit leadership development, the short answer is yesterday.

All nonprofits can benefit from improving development opportunities for team members. Not only does it help your team evolve and become better professionals, but it also helps your organization increase efficiency.

Most growing nonprofits are constantly trying to do more with less. Usually, this means decreasing your overhead expenses and focusing on elements of your mission. While development of team members might increase your overhead expenses, over time, it can actually fast-track your organization for success.

Here at The Nonprofit Leadership Alliance, we understand the value of professional development for nonprofits. In fact, we specialize in it! We certify new professionals in the industry each and every year and provide ongoing training opportunities for organizations and individuals.

In this guide, we’ll dive into the benefits that your organization will see when you invest in your teammates. Then, we’ll cover some materials and resources you can use to start your own development program. Let’s get started!

Benefits of Leadership Development

Developing your staff members to become more effective leaders at your organization is the key to growth and success. They’ll not only grow their own skills at the organization, but they’ll also be able to help develop more efficient organizational processes.

This helps you build a reputation of efficiency, raise and allocate more funds, and ultimately create a greater impact on the community. Let’s explore a few other key benefits:

Employee Retention

When employees feel that they’re developing and honing their skills to become better versions of themselves, they’re more likely to stay engaged. This element of personal growth and development is key for staff members to maintain high levels of satisfaction in their careers.

When you invest in your employees, they’ll stick around and invest back in your organization. However, if you fail to provide an engaging workplace, you could cost your organization a lot of money in turnover costs.

In other words, it pays to retain employees! When you add up the expenses that accompany hiring, training, and getting new staff up to speed, it becomes very expensive to start seeing return on a new hire. If you’re curious about how much you might be actually spending on employee turnover, this calculator can help you identify the cost of not retaining your team members.  

Of course, professional development isn’t the only way to retain employees, but it is one of the most effective. 93% of employees say they would stay longer at their jobs if their employer invested in their careers.

Fundraising Efficiency

Training your staff members to become better professionals leads to new ideas for efficiency at your organization and increased productivity overall.

For instance, if you focus on developing communication in your organization’s future leadership, and they’re currently in a fundraising position, they’ll likely transfer those skills to communicate effectively with your supporters. This results in higher fundraising revenue for your nonprofit.

Organizational Growth

Not only will individual staff members become more efficient in their position at your organization, but they’ll also teach their coworkers to do the same. Good habits and ideas will trickle down the ranks to help your nonprofit grow from within.

The last thing you want at your organization is for your leadership to leave. But what’s worse is when they leave without leaving their mark on your other team members. Help all team members grow and develop, then also encourage them to help one another create the most holistic growth strategy at your organization.

Resources to Implement Development Opportunities

Developing leaders at your organization helps in multiple ways for both the individual and your organization as a whole. But how can you pursue this development? We’ve pulled some of the top resources we discuss in The Nonprofit Leadership Alliance guide to professional development, including guided online resources, books, and journals.

Guided Online Resources

You can find plenty of guided online resources to help your team learn and develop. What constitutes these guided resources? Usually, they’re structured as online nonprofit courses that help walk learners through challenging material.

Generally, these online courses are designed with modules that guide individuals through content one bit at a time, with various elements and engaging opportunities to enhance the learning experience. For instance, you might read through definitions of keywords on one module, then watch a video to provide an example of what you just learned in the next.

Books

Lessons can be learned from just about any literature, from an instructional pamphlet to a children’s novel. In particular, there are books targeted to the nonprofit sector that you can lean on to gain general knowledge on a range of topics.

Look for books published by your favorite consultant or ask them for recommendations. Then, invite your team members to read these books and take notes on their insights. You might even start a lunch-time book club to cover some of these insights and to discuss how they can be applied to your organization.

Journals

There are publications everywhere that keep tabs on what’s happening in the nonprofit world. Keeping up with academic journals and other publications, like blogs from trusted sources, is a great way to keep up with the latest trends in the nonprofit industry.

Quickly advancing technology and legislation updates usually take a while (at minimum a month) to hit the nonprofit course scene, and even longer to make its way into books. That’s why it’s important to also encourage staff members to keep up with journals, blogs, and other online reading materials to understand the latest news. Everyone will learn how to effectively react to it and make decisions for your organization.

Wrapping Up

Professional development for nonprofit leaders is a key aspect of growth for the entire organization. According to Double the Donation, 85% of employees are not engaged in the workplace. But providing professional development opportunities can change that.

Ready to get started? Choose a development resource and dive in!


Susan Tomlinson Schmidt Leadership DevelopmentSusan Tomlinson Schmidt has dedicated her life to serving others through more than 25 years advancing the missions of social-impact organizations. Currently, Schmidt is the Nonprofit Leadership Alliance president, an organization that develops talent for the nonprofit workforce.

She received her master’s in public administration from the University of Memphis and is a Certified Nonprofit Professional. Schmidt and her husband, David, a professional chef, have two sons, Patrick and Walker. They live in Leawood, Kansas.

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Fundraising Tuesday: Celebrate and Raise Money

July 6, 2021 by Dennis Fischman Leave a Comment

International Women’s Day is March 8th, every year. The month of Ramadan began April 12, 2021. Also in 2021, Passover began on the evening of March 27. (It lasts eight days.)

What do these holidays have in common? Someone found a way to raise funds by celebrating these holidays with the people who observe them.

Three Ways to Celebrate Holidays with Donors

Mary’s Pence invests in women across the Americas. On International Women’s Day, my wife, Rona, got an appeal letter from Mary’s Pence. They knew she is a feminist and she is engaged in interfaith work. It was a reasonably good guess that she might be approachable on International Women’s Day.

Timing is not everything. The letter made much too much of the organization and its programs, too little of the women it helps (and their stories), and almost nothing of the donor herself. It’s all “I” and “we” and hardly any “you.” But by inviting her to celebrate, at least they got her to read the letter!

Ramadan celebrate

UNRWA USA sent Rona a card wishing her Ramadan Kareem: literally, a month of Ramadan that treats her generously. They tied that feeling of generosity and abundance to this appeal:

For just $50, you can fill a pantry for a refugee family living under the poverty line in Gaza with a month’s supply of food assistance.

If Rona were Muslim, the chance to give a month’s supply of food during the month of Ramadan might have been an irresistible offer. UNRWA also tied it in to the religious duty of Zakat, or almsgiving. As a Daughter of Abraham, she was impressed, too.

hias celebrate pesach

HIAS works around the world to protect refugees who have been forced to flee their homelands because of who they are, including ethnic, religious, and sexual minorities. Its origins are Jewish: it was originally called the Hebrew Immigrant Aid Society.

This Passover, HIAS sent Rona and me a holiday reading playing on the biblical phrase “Open for me the gates of righteousness.” We could incorporate it into our seder, or we could download the HIAS Haggadah and celebrate our holiday using that as our main text.

HIAS’ mailing was a “soft ask.” It gave us the opportunity to give without pushing for it at the moment. It was part of a longer-term strategy of relationship-building, where they gave us something meaningful so that we would feel more connected with the organization…and more ready to donate when they did ask.

How Do You Know When to Celebrate?

To make your messages hit home with donors, you need to know who they are, and which holidays especially matter to them. By recording this information in your CRM, you can segment your list and send the holiday greetings that they will welcome.

Some cultures celebrate their holidays on their own calendars, so for people who use the Gregorian calendar (January-December), the dates will appear to change. Not for the people in those cultures, though! Eid al-Fitr is always at the end of Ramadan, and Rosh Hashanah is always the first day of the month of Tishrei. Losar is always the first day of the new year on the Tibetan calendar.

Many secular calendars are starting to include these dates, but it would be a good idea for you to look up days that your constituents celebrate and put them in your schedule, too. Here’s a head start for you on the Jewish holiday calendar for 5782 (2021-22).

 

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TY Thursday: 3 Annual Reports that Thank Donors

July 1, 2021 by Dennis Fischman Leave a Comment

With a good annual report, you can make donors feel thanked and valued. And when you do, you will create loyal donors and inspire renewed donations.

Why Annual Reports Matter

When a donor sends a gift to your nonprofit, they want to know these things:

  • You received the money.
  • You appreciated the donation.
  • You used it well.
  • It made a difference.

Not unreasonable of them, right? When you’re a donor, you probably want to hear about the same things. But the information that donors want is not going to get to them by accident. Your nonprofit has to make a deliberate effort.

They have questions. How do you let them know the answers ?

A great thank-you letter or email is the first step to letting donors know you are grateful. Then, communications throughout the year can reinforce your message that they are heroes making the difference.

Your annual report can pull it all together. By showing how you spent money and how it helped real people to live better, you can make the case that giving to your nonprofit was a good decision…and help the donor to make that decision again.

Three Ways to Create Annual Reports

Brochure

Provide annual report inside

Provide sent my wife and me a colorful tri-fold brochure. One side of the brochure focuses entirely on impact. “Over 1,500 providers trained,” it says, and then it:

  • Tells us what happened after the training: more healthcare and social service providers referring their patients for abortion, at more sites, sharing the information they’d learned more broadly.
  • Shows how immensely satisfied participants were with the training.
  • Quotes a participant bout what they learned and how it made them feel.

In three seconds, I could tell what Provide was saying. In thirty seconds, I could see why it was impressive.

Provide annual report text

 

The flip side of the brochure was somewhat crowded with the classic pie charts about finances (too large) and verbiage about Who We Are, Who We Work With, and Who We Train (too small and in white on black, which is hard for middle- and old-aged eyes to read). But these sentences in the message literally stood out:

We see you.

We hear you.

We appreciate you.

Could your nonprofit use a brochure like this to send those messages to your donors?

Newsletter style

PIH annual report coverPartners In Health sent us an an annual report that looks a lot like the newsletters they send us regularly.

The downside of that approach is that at first, it didn’t seem like anything special. I nearly put it aside to read later–and you know what happens to most things that are put aside like that: they end up in the recycling bin, unread!

The strength of the approach is that it’s “on brand,” so if I am used to getting good information from Partners In Health, I will expect a similar good experience from this mailing.

The report uses photos to show the human impact of its programs and graphics to present the overall numbers. Both of those work well.

The text included in the report is less effective. Again, it’s too small, and it’s all “we” (meaning the organization). The only place you appears is on the donation form included with the report–and sends the message that they are doing all the good, and my only role is as a piggy bank, not a partner in health.

Could your nonprofit adapt your newsletter format for an annual report? And if you do, could you use fewer words in larger font and make the donors feel like a partner?

Flyer and personal note

SHC annual report personal note

The Greater Somerville Homeless Coalition grabbed my attention as soon as I opened the envelope because, on notepaper-sized stationery, they hand-wrote the message:

Dennis & Rona,

We value you

and the support you give us!

SHC annual report coverThat emphasis on the donor continues onto the Coalition’s brochure, which starts out, “Clients arrive at our front steps in crisis. Your contribution opens the door…”

In fact, almost every time the brochure says “you,” it’s possible to read it as including you, the donor.

I appreciate you guys. You are doing frontline work right now.

You make the difference. Thank you for being part of the solution.

It is important for people like me, who can’t afford the rent, to have the kind of genuine support you give me.

 

SHC annual report insideLike Partners in Health, the Coalition presents its numbers in eye-catching graphics. But the Coalition’s annual report goes one step beyond what either of the other organizations did, because it tells us the story of one person and his children.

When donors ask, “What good did I do by giving to them?”, I don’t think they’re going to say “I sent 32,869 bags of groceries,” or even, “I housed 192 homeless clients.” I think they’re going to say, “I helped Johnnie and his children get out of the homeless shelter.”

Could your nonprofit touch the heart by including stories and personal notes in your annual report?

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