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Fundraising Tuesday: All the New Years

August 13, 2024 by Dennis Fischman Leave a Comment

Where are we in our year?

It’s August. You may be taking a well-deserved vacation. If not, if you’re at work, probably the end of the calendar year is looming. Your nonprofit may be planning end-of-year appeals: a Fall appeal, one just after Thanksgiving, and one in the very last week of December. Sound familiar?

It’s August 2024. It’s an election year. For your cause, or for you personally, Tuesday, November 5 may mark the most important day to remember (not Tuesday, December 31). A new administration could mean your organization loses its federal grants, you lose your own bodily autonomy, and/or our nation loses its proud history of rule by the people. The election year may the most significant to you.

But what about the year that’s beginning in only a few weeks: the school year? If you run a school or an afterschool program, of if you’re a parent of school-age children, you may be aware of the other two dates, but the first day of school is the one that’s impending.

We live in many calendars at once. That’s no surprise. It’s nothing new, and we are used to keeping those different new years in mind. So how difficult would it be to pay attention to other people’s new years?

Different calendars, different years

Christian

Whether we realize it or not, the Gregorian calendar that most of us use most of the time is based on a Christian cycle. It is named after Pope Gregory XIII, who put it into place back in 1582.

New Year’s Day, January 1, is eight days after the purported birthday of Jesus into a Jewish family. Jews circumcise boy babies on the eighth day, and that is why January 1 is the Feast of the Circumcision on many Christian holiday calendars. Christian countries’  military and economic predominance led to the Gregorian calendar being the shared calendar we use in secular spaces.

Muslim

But January 1 is not the start of a new year for Muslims. The Muslim New Year is on the first day of the month of Muharram, What’s that, you say? It’s the first month of the Muslim year, the same way that January–named after a pagan god who looked backward and forward at the same time–is the first month of the Gregorian calendar.

When is the first of Muharram? If you’re trying to find it on the Gregorian calendar, you’ll have to look for it on different dates. That’s because the Muslim calendar is a lunar calendar, with twelve months of about 29 days each, adding up to a 354-day year. The calendar most of us are used to is a solar calendar, with 365 days (366 in leap years).

So, the Islamic New Year has already occurred, on July 7, 2024 (the first day of Muharram in the year 1446). The next Islamic New Year will be on or about June 26, 2025–eleven days earlier on the Gregorian calendar than it was in 2024. And so on every year.

Jewish

You may think that Rosh Hashanah, the Jewish year, is always sometime in September, and wonder why “it keeps moving around” compared to the Gregorian calendar. But in 2024, Rosh Hashanah begins on the evening of Wednesday, October 2! Why?

The Jewish religious year doesn’t follow the sun only, like the Christian one, or the moon only, like the Muslim calendar. Instead, it’s luni-solar. A regular year has twelve months of 29 to 30 days each, just like the Muslim years. But because certain holidays HAVE to occur during certain seasons–Passover in the spring and Sukkot in the fall for instance–Jews add an entire leap month every so often.

This one of those thirteen-month years. In 2023, Rosh Hashanah began the evening of September 15. In 2024, Rosh Hashanah begins on the evening of Wednesday, October 2. In 2025, it will start the evening of September 22. All of those dates are the first of the Jewish month of Tishrei, no matter what the date is on the calendar most commonly used.

Many cultures, many years

You have probably heard of the Chinese New Year. Next year (the Year of the Snake) starts Wednesday, January 29, 2025. But that is not the only Asian new year celebration!

The Tibetan New Year (Losar) starts Friday, February 28.

The Cambodian New Year (Chaul Chnam Thmey) begins Monday, April 14.

A little further west, in Asia Minor, the Persian New Year (Nowruz) occurs on the spring equinox, which in 2025 will be Thursday, March 20.

Click here for a list of 26 Completely Different New Year’s Days Around the World!

Happy New Years! What do nonprofits do with them?

Taking note of when different years start for people you know is a sign of respect. Just knowing about Rosh Hashanah, Nowruz, or lunar new years will be a step in the right direction. But once you know there are so many different years, what do you do with that awareness?

At minimum, I’d suggest, you can wish employees, clients, supporters, etc., a happy new year in a culturally appropriate manner. For instance, a traditional greeting for the Jewish new year is “Shanah tovah,” which means “A good year.” (But please don’t wish me a happy Yom Kippur!)

Two New Years book coverA step beyond that: start learning about the meaning of the new years and other holidays that your particular community observes, and what they do for those days. Children’s books are a good place to start. I recommend Two New Years, by Richard Ho, for a good introduction to Rosh Hashanah and lunar new years (and a valuable reminder that families can participate in more than one culture!).

Please consider, too, whether your policies enable people to celebrate their new years and other holidays when those important dates aren’t part of the Gregorian calendar. If you provide two weeks of paid vacation to all employees but some of your employees have to use nearly all those days for religious or cultural observance, consider what you can do to make your nonprofit more welcoming, diverse, and inclusive.

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Fundraising Tuesday: A New Resolution

January 10, 2023 by Dennis Fischman Leave a Comment

For the new year, did your nonprofit make a resolution? I’m going to suggest you make a new and better one right now!

“Resolution” comes from the word resolve,  and that word has different meanings.

What we usually do around January 1 is “decide firmly on a course of action.” All too often, of course, that firm decision disappears before the month of January is out! (Think of all those unused gym memberships, for example.)

Another meaning of resolve is “settle or find a solution to (a problem, dispute, or contentious matter).” U.S. House of Representatives, I’m looking at you! What’s the resolution when twenty or so members want to gum up the works, not govern?

Resolution as clearer vision

High and low resolution

There’s another way to think about your New Year’s resolution. It comes from photography. A high-resolution image is one that shows you a lot of detail. It lets you see what you’re looking at more clearly.

This year, it’s time for your nonprofit to get a high-resolution picture of how you are communicating with your donors.

Questions to ask to bring donor communication into focus

What do you know about the people on your email list? Are their names correct?  Are their addresses up to date? Do you know what they care about, and are you segmenting your list so they hear about exactly what matters to them?

How often are you in touch with your supporters (and potential supporters)? And how often are you giving them something–an inspiring story, expert information, or something else that’s valuable to them?

Is your communication haphazard, or do you have a plan? Are you using a communications calendar so you never have to create something at the last minute? Are you reusing, repurposing, and recycling your content so more of your supporters see or hear it, on more different channels?

If the answers to any of the questions we’ve just been considering is “No,” or “Not nearly enough,” then it’s time to make a resolution in the first sense. Make a firm decision to make the answer “yes” this year. (And that will also be the resolution of your problem with keeping your loyal donors!)

 

 

 

 

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TY Thursday: Thanks for Noticing My New Year!

September 14, 2017 by Dennis Fischman Leave a Comment

shofar

Child blowing the shofar to mark Rosh Hashanah

It’s September. You may be looking ahead to your end-of-year appeal and thank-you letter, and congratulating yourself on getting to it early, long before the new year.

But is it already too late? Is the year over?

Thank God, It’s a New Year

This time next week, many Jews will be celebrating the new year, with the Rosh Hashanah holiday.

Wiccans and other pagans celebrate the Autumnal Equinox (Mabon) on Friday, September 22, which Jews outside of Israel consider the second day of Rosh Hashanah.

The Chinese New Year is next year on the Western calendar: February 16, 2018, to be precise. The Persian New Year, Nowruz, will arrive on March 21. The Cambodian New Year? Not until April 14.

And you thought the holiday season was in December!

Yes, You Can Keep Track

Let’s get real. Unless you’re a Jewish organization, you’re probably not sending out an appeal to your supporters timed for Rosh Hashanah. But ignoring the holidays that matter to your donors is not a good idea.

If you notice the new years that your supporters celebrate, they will be grateful. So few people in the majority population pay any attention at all. If you recognize  next week that it’s Rosh Hashanah (or next spring that it’s Nowruz, or Chinese New Year), you will get a lot of credit.

And it’s just not so hard to wrap your mind around the idea that there can be more than one new year. Your nonprofit may already be paying attention to the start of the new year, and the federal government’s budget year, and your own fiscal year. You know how to do this!

Sending Greetings to Your Mailing List

How do you wish people well on their holidays when you may have Christians, Jews, pagans, Muslims, Hindus, Buddhists, and atheists on your list?

Ideally, you keep a record of which holiday each person on your list celebrates. Then, you send personalized email to each one.

(It helps a lot if your email list is in a database instead of a spreadsheet, and if you use an email service provider like Constant Contact or MailChimp and not just Outlook or Gmail.)

If you haven’t kept records of which holidays are meaningful to which of your contacts, now would be a good time to start!

My Holiday Gift to You

While you are putting together those records, I’ll help you send holiday greetings to all. Here’s how: feel free to cut and paste the third, fourth, and fifth paragraphs of this message into your email and social media. Edit judiciously. Add these words: “To all our friends who celebrate these holidays, we send our warmest greetings.”

That’s it for now. Thanks! Who’s looking forward to Groundhog’s Day?


Top 75 Nonprofit BlogWe’re honored that Feedspot has named the Communicate! blog as one of the top 75 nonprofit blogs to follow in 2017. Read more about nonprofit marketing, fundraising, and thanking donors at www.dennisfischman.com

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